Peggy Juche

Managing Editor

Peggy is a mum of four, originally from Berlin but moving around Europe for the last 19 years and in the children’s business since 2010. Curating her own well known blog Paul & Paula, working close with brands, designers, photographers, publishers and shop owners is her passion.

She is regularly visiting trade shows to stay in the loop, founded a blog conference, creates trend spaces, pop up shops and  consults. The network is big and the love for kids fashion and design even bigger.

Discovering a new brand is one of the biggest pleasures of her work. The next is ‘inspiration’. She is happiest when people feel inspired by her selections.

Editor in Chief for is the ideal new position that Peggy takes on with a bag full of energy and ideas.


Favorite song: Endlessly – Muse


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